Messages sent to users and customers as advertisement or promotion through cell or Smartphone is known as SMS Marketing. An integral part of digital marketing it was conceived and metamorphosed during the dawn of 2000.
Due to widespread usage of the cellular phone, Mobile Marketing has become an influencing factor for effective online marketing. Moreover, studies have shown that over 90% of the world’s population makes use of mobile phone, creating the perfect platform to carry out SMS Marketing Services. Besides being a fantastic channel for staying in touch with interested customers, through SMS Messaging Service, an online marketer can as well expect the higher return on investment (ROI). With 8.6 trillion text messages delivered annually all across the globe, marketing teams are no doubt finding SMS Marketing to be an extremely rewarding channel for running mobile campaigns but are we all sure about the techniques which make it so successful? If not, here are few tips that can make our discussion clearer.
Effective SMS Marketing Tips
1. Offers through SMS
For businesses like trade store or outlets, SMS allows them to promote offers and discounts directly to consumers. This works quite well because it can persuade like-minded consumers or interested customers.
2. Stress on “Timing.”
To make sure that the planned SMS campaign come out with flying colors, it is essential to emphasize on time. Normally, a text message sent during busy working hours might not bear as much fruit as much from an SMS delivered on Saturdays and Sundays, when customers will be relaxing the weekend. Likewise, when a consumer purchases a product, a message can be delivered to him/her regarding related products. Furthermore, SMS which are composed stating expiry date about the service or product can garner quick result.
3. Short and Simple:
Since nowadays people remain occupied the maximum of the time, it is important that the text is short, crisp and contains the actual message. According to SMS Marketing Statistic, mobile email marketing can be successful if the main point of the promotion is covered within 160 characters.
4. Avoid Spamming
While crafting campaigns and promotional activities, it is vital to remember that sending SMS is a privilege for the online marketers but not a lawful right. So disturbing a customer with many messages or text with no point will spoil the brand’s reputation. Furthermore, no one appreciates spam, thus take care to stay away from it.
5. Segment your Audience
Many times we get to hear, “these messages are of no use to me.” This happens when online marketing professionals fail to recognize and divide their audience. All people won’t have the same requirement. Thus it needs to figure out which category of people will best serve your purpose.
6. Identify your Link
While sending SMS, many marketers offer the link for details regarding the product, discount or service. One should note that the link should not be lengthy and occupy the maximum of the characters by it. An update URL shortening tool can be utilized to create the most effective link.
From the points cited above, it can be concluded that mass text messaging services can be one of the most popular and effective channels of communication for the current century if implemented well. To enhance the various stages of the sales funnel and direct target of an explicit audience, tactical execution of SMS marketing services can serve the need of the hour.
With the array of offerings, small-scale organizations may be in perplexity to where to begin their marketing. SMS Marketing is a tried and tested method for those who want to expand towards mobile marketing. The upside of SMS, marketing is that it is not only affordable but also immensely efficient. There are lots of mobile phones in our country, and they are going to get increased even more unlike Pandora ‘s Box you know what you are going to get from SMS marketing and that thing is growth. There is some misunderstanding regarding the SMS marketing some organizations overlook it just because they assume that SMS marketing might just annoy their target audience than actually turning the message into business. However, if you are giving them something substantial then only they are going to respond offering your consumer something more always help you to get their attention. Some businesses deliberately avoid SMS marketing if their competitors already have a presence in SMS marketing. They do not want to besiege the consumers using a text message marketing app with so many promotional messages.